Phu Tho develops 50 products under OCOP programme

Phu Tho – The northern province of Phu Tho will develop about 50 products under the local One Commune-One Product (OCOP) programme, according to the province’s implementation plan for the programme until 2020.

Doan Hung pomelo, a specialty of Phu Tho province (Photo: thixaphutho)

Accordingly, Phu Tho aims to have at least five products to be ranked at provincial level and one at national level, along with at least 50 local economic establishments joining the OCOP programme.

This year, the province will invest in 23 key products, notably Doan Hung pomelo, high quality J02 rice, Hung Lo rice noodle, Y Son orange and green tea, among others.

It will continue to select at least 27 potential products to join the OCOP programme in 2020.

The province has mobilised 19 billion VND (about 820,000 USD) for the programme and set up a network to manage its implementation at all levels.

Phu Tho will work to raise public awareness of the programme and develop pilot models to assist with the development of value chains for target products in combination with local craft villages, while increasing trade promotion activities to boost the sale of local specialties in trade fairs at home and nationwide.

The province, known as Vietnam’s ancestral land, is home to 75 recognised craft villages, while more 500 other villages engage in the production of certain products. However, the production scale is often small, and product supply is yet to meet market demand.

Additionally, Phu Tho will team up with other localities to boost consumption of its products and encourage the application of science-technology and intellectual property protection.

The OCOP was initiated by the Ministry of Agriculture and Rural Development in 2008, following the model of Japan’s “One Village, One Product” (OVOP) drive and Thailand’s “One Town, One Product” (OTOP). It is an economic development programme for rural areas focusing on increasing internal power and values, contributing to the implementation of the National Target Programme on New Rural Development for 2016-2020.