Promoting Vietnams green brand names

To catch up with the trend of sustainable development, managers and businesses have to develop national brand names of green products.

A survey by Nielson Vietnam shows that 86% of Vietnamese are willing to pay higher prices for environmentally and social friendly products and green and clean brand names. Consumers care more about information publication and will boycott products which are harmful to the environment and health. Producers have to adjust their develop strategy toward green production, friendly materials, energy saving, and reasonable prices. 

Vu Tuyet Nhung of the Association of Vietnam Organic Agriculture said “Organic farming is a new trend and there has not yet been sufficient policies and instruction to help farmers apply these new methods. The Association has consulted international organizations in countries that have advanced organic agriculture. We intend to help farmers produce and register green products.”

An eco-labeling program called Vietnam Green Label has been implemented over the past decade to promote the production and consumption of environmentally-friendly products and the sustainable use of natural resources. The application for Vietnam Green Label designation is simple and free. Businesses with Vietnam Green Labels are committed to social responsibility, which boosts their competitiveness and profits.

Do Kim Lang, Deputy Director of the Trade Promotion Department of the Ministry of Industry and Trade, said the Ministry will work with the Ministry of Natural Resources and Environment to help business develop green brand names. 

“We’ll add eco-factors to the criteria list of the National Trademark Program. Businesses will have to meet the tougher conditions of the national competitive strategy”, said Mr Lang. 

The state has to create conditions that promote green trademarks, while managing and monitoring to ensure transparency and consumers’ rights.