Promoting Yen Thuy pomelo brand

In recent years, citrus fruit has gradually affirmed its position in the agricultural production of Yen Thuy district in the northern province of Hoa Binh, contributing to the goal of restructuring agriculture in association with building new-style rural areas. To reap the outcome, local authorities have concretised documents in leadership and direction in the locality.

Leaders from the Yen Thuy People’s Committee encourage organisations and individuals to effectively apply technical advances in developing clean agricultural products, especially grapefruit in the area.

The district has gradually formed and developed specialised areas for growing grapefruit in Ngoc Luong, Bao Hieu, Yen Tri, Doan Ket, and Yen Lac communes, and Hang Tram township.

As of November 2019, the district has 610.5 hectares of grapefruit, including 250.97 hectares for harvesting. It is expected that the grapefruit area will increase to 851 hectares by 2020 with an output of over 10,000 tonnes.

Yen Thuy grapefruit is well-known in and out of the district. However, the product has not yet had a brand and an identification system (QRcod), so the value is still low, and the consumer market remains limited, mostly depending on traders.

Given the fact, the district’s People’s Committee coordinated with the Center for Agraian Systems Research and Development (CASRAD) to implement a project building, managing and developing brand for Yen Thuy grapefruit.

The National Office of Intellectual Property under the Ministry of Science and Technology has issued trademark certification for "Yen Thuy grapefruit” at Decision No.76495/QD-SHTT dated on September 9, 2019.

The brand is important to help grapefruit and other farm produce of the district reach more organisations, individuals, businesses, and customers inside and outside the province.

The district will promote trade and connect markets to help increase the presence of this citrus fruit in supermarkets and trade centres in Hanoi, and look towards exports.

Local authorities affirmed to continue connecting with investors to expand market for Yen Thuy’s clean farm produce./.