Vietnamese agricultural products sold on e-commerce platform

The event, starting from this week, is underway on the Vietnamese e-commerce platform Sendo.

Vietnamese agricultural products are sold on Vietnam's e-commerce platform Sendo.vn from this week, as part of the Vietnam E-Pavilion program jointly conducted by the Vietnam e-Commerce and Digital Economy Agency (iDEA) under the Ministry of Industry and Trade and Vietnamese e-commerce platforms.

Consumers buying agricultural products on Sendo.vn will enjoy special promotions such as free shipping when paying via zalopay.

The event takes place several days per week, offering a variety of high-quality agricultural products across the country on Sendo.vn, with the expectation of attracting millions of online consumers.

This is a practical, periodic, and continuous activity to help businesses, cooperatives, and farmer households promote the consumption of agricultural products on new distribution channels, building brands for local agricultural products in the digital environment.

Nguyen Dac Viet Dung, Chairman of Sen Do Technology JSC, owing Sendo.vn affirmed: “Our goal is to introduce a huge amount of fruit and agricultural products on Sendo.vn. Digital agriculture has become one of consumers’ great interests and of our e-commerce platform.”

The iDEA will coordinate with Sendo and other major domestic e-commerce platforms to supporting sales of agricultural products on a regular basis through promotional programs.

The agency targets building Vietnamese Farmers’ Market and the Vietnamese Agricultural Products Week into a trusted address for consumers and a sustainable sale solution on a digital platform for agricultural products.

Hanoi is one of the spearheads joining different actors in the production chain to promote the trade of agricultural products, OCOP products, and regional specialties. The city's OCOP-labeled specialty festival will take place on July 10 with an aim to promote sales through live streaming under Hanoi’s “Vietnamese people prioritize using Vietnamese goods” campaign. This is the second online event held in the city this year, which is considered a helpful channel in the context of stagnant sales due to the pandemic complicated developments.