Vietnamese lychees reach EU consumers through e-commerce platform

More than three tonnes of Bac Giang lychees have been exported to the EU via the local trading platform Voso and have since passed through customs clearance at Germany’s Frankfurt airport, according to the Department of E-Commerce and Digital Economy.

This marks the first time that Vietnamese agricultural products have successfully met the global Good Agricultural Practices (GlobalGAP) standards and been exported to the EU market through the cross-border e-commerce platform.

The move is the result of a co-operation scheme devised between the Department of E-commerce and Digital Economy, the Ministry of Industry and Trade, and Viettel Post’s Voso trading floor, aiming to gradually develop cross-border e-commerce platforms for local businesses.

Dang Hoang Hai, director of the Department of E-commerce and Digital Economy, stated that Vietnam has now exported fruit and agricultural products to numerous European and Asian countries, including exports through a B2C e-commerce model via global e-commerce platform Amazon.

The successful export of Bac Giang lychees through Voso Global's cross-border e-commerce method is considered to be a remarkable step towards bringing high-quality fresh agricultural products to the EU market.

Sharing this viewpoint, Tran Trung Hung, general director of Viettel Post Joint Stock Corporation, said Voso is expected to become the leading e-commerce trading floor which introduces additional agricultural products via cross-border e-commerce platforms that can fully meet the demands of both foreign consumers and Vietnamese expatriates.

The Department of E-commerce and Digital Economy has supported Voso trading floor to create Vietnamese and English versions of their website.